About Great Entertainment Group

Great Entertainment Group is a multi-award-winning event organiser and producer that connects brands and communities through entertainment. Our expertise is in delivering large-scale, memorable events that generate high-value marketing opportunities for our partners. By sharing the wonder of entertainment through event production we aim to: Engage. Entertain. Inspire.

Our group of companies are responsible for a diverse portfolio of key events and attractions including the Hong Kong Observation Wheel, AIA Vitality Park, AIA Vitality Hub, AIA Carnival, The World Circus, The Grounds, and many more. To date we have reached nearly 20 million consumers through more than 200 events.

Job Description

With an exciting line-up of new and returning events, we are rapidly expanding our team to support our growing calendar. Content is at the core of what we do, driving our narrative and connecting us with our audiences in meaningful ways. Capturing this content and telling these stories is paramount to our continued success. As we scale, we are looking for energetic social media content professionals for various roles across multiple events and properties to enhance our efforts and drive success in a competitive and dynamic industry where your content creation skills can make a real impact.

Responsibilities:

• Lead the development and implementation of a comprehensive social media content strategy that aligns with brand objectives and resonates with the target audience

• Create engaging and innovative content ideas that effectively communicate strategic messages while maintaining brand consistency across all social media platforms (Facebook, Instagram, XiaoHongShu, etc.)

• Manage and maintain the social media content calendar ensuring timely and relevant postings that adapt to the dynamic nature of social media trends and events

• Capture and develop video and graphics content in line with the social media calendar utilising your creative skills to produce visually compelling, timely, and consistent lo-fi content

• Collaborate with the creative production team and/or external content creation agencies for high-production content outputs

• Monitor social media analytics and insights to assess content performance, identify trends, and optimise strategies to increase engagement and reach

• Stay up to date on social media best practices, emerging trends, and platform developments to enhance content strategies and maintain a competitive edge

• Work closely with internal teams to align social media efforts with the broader marketing campaigns and organisational objectives, ensuring a cohesive and integrated approach to content creation and distribution

Requirements:

• Passion for social media and digital trends, and expert knowledge of Instagram, Facebook, and XiaoHongShu (knowledge of WeiBo, WeChat, YouTube, and other platforms would be a plus)

• Exceptional writing and storytelling skills in English and Traditional Chinese (Simplified Chinese reading and writing skills would be a plus)

• Creative mindset and design aesthetic, strong attention to detail, and ability to adapt to changing platforms and rapid calendar adjustments

• Strong social media content capture, editing, and graphic  design skills to independently produce consistent lo-fi content (Expertise in video and design tools such as Mobile Phone Video Capture, Canva, CapCut or more advanced tools is required)

• 2-5 years of experience – candidates with slightly more or less experience may be considered for selected roles

What We Offer:

• Base Salary of HKD20,000 – HKD30,000 per month

• 5-day work week (occasional weekend and public holiday work  will be required)

• Friendly, tight-knit, fun, and dynamic work environment

• On-the-job training and diverse learning opportunities

• Modern and spacious office space

If you are interested in exploring these opportunities further, we are eager to hear from you.

Please apply with a detailed resume stating current and expected salary, and availability. (Personal data relating to employment applications will be used for recruitment only)