An Annual Winter Tradition
The LEGO® Group
It is our first year to take part in the AIA Carnival, and we are super happy to be a part of this event that brings happiness and joy this winter. The AIA Carnival shares the same values of sharing happiness and joy with the community. Being able to give back and combine the fun we have worked on into the energy of this event, and seeing the smiles on all the people’s faces is exactly what we look to do at the LEGO® Group
Hong Kong
Dec - Feb, 2014/15 - 2023/24
AIA Carnival
Produced by Great China Entertainment Group
The AIA Carnival, Hong Kong’s beloved winter festival, seamlessly blends the charm of traditional European carnivals with innovation and modern family festivals. Situated along the picturesque Hong Kong harbourfront, this event is designed to generate smiles and foster community celebrations. With an array of high-quality amusement rides, attractions, skill games, diverse F&B options, themed decorations, and vibrant live performances, the AIA Carnival stands as a premier outdoor event.
The Carnival provides an engaging platform for individuals and families to connect through play and fun, fostering lasting memories and reinforcing the spirit of community celebration.
95%
customer satisfaction
821,891
overall attendacnce
HK$146M
marketing value genrated