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An Annual Winter Tradition

The LEGO® Group

It is our first year to take part in the AIA Carnival, and we are super happy to be a part of this event that brings happiness and joy this winter. The AIA Carnival shares the same values of sharing happiness and joy with the community. Being able to give back and combine the fun we have worked on into the energy of this event, and seeing the smiles on all the people’s faces is exactly what we look to do at the LEGO® Group

Hong Kong

Dec - Feb, 2014/15 - 2023/24

AIA Carnival

Produced by Great China Entertainment Group

The AIA Carnival, Hong Kong’s beloved winter festival, seamlessly blends the charm of traditional European carnivals with innovation and modern family festivals. Situated along the picturesque Hong Kong harbourfront, this event is designed to generate smiles and foster community celebrations. With an array of high-quality amusement rides, attractions, skill games, diverse F&B options, themed decorations, and vibrant live performances, the AIA Carnival stands as a premier outdoor event.


The Carnival provides an engaging platform for individuals and families to connect through play and fun, fostering lasting memories and reinforcing the spirit of community celebration.

95%

customer satisfaction

821,891

overall attendacnce

HK$146M

marketing value genrated

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