Affordable Ride with the Best Skyline
Gabriella Augustsson, General Manager, Swedish Chamber of Commerce
We were fortunate to have incredible friends, partners, and sponsors, including the Great Entertainment Group. Together, we hosted an unforgettable event at Hong Kong Observation Wheel. Trust me, it doesn’t get any better than this!
Hong Kong
2017 - present
Hong Kong Observation Wheel & AIA Vitality Park
Operated by The Entertainment Corporation Limited
The Hong Kong Observation Wheel (HKOW) was transformed into an iconic destination for community engagement and family-fun through a historic tender in partnership with AIA.
The Entertainment Corporation Limited led the upgrade of HKOW in line with the government’s vision to reinvigorate the harbourfront, and AIA’s mission to help people live Healthier, Longer, Better Lives. This included the creation of the AIA Vitality Park - an active lifestyle hub providing free fitness and wellness classes for all to enjoy.
The AIA Vitality Park also hosts many pop-up weekend markets, brand partnership events, and owned events such as The Grounds.
HKOW and its surrounds are operated, managed, and marketed by Great Entertainment Group companies and affiliates. This includes continual activation, event planning, and promotions.
Reducing the cost of a ride from $100 to $20 has made the attraction accessible to the public, while event programming and free community activities have transformed HKOW into an iconic entertainment precinct.
97%
customer satisfaction
100,000
event and class attendees
HK$273M
media value generated