The Hong Kong Observation Wheel (HKOW) was transformed into an iconic destination for community engagement and family-fun through a historic tender in partnership with AIA.

The Entertainment Corporation Limited led the upgrade of HKOW in line with the government’s vision to reinvigorate the harbourfront, and AIA’s mission to help people live Healthier, Longer, Better Lives. This included the creation of the AIA Vitality Park - an active lifestyle hub providing free fitness and wellness classes for all to enjoy.

The AIA Vitality Park also hosts many pop-up weekend markets, brand partnership events, and owned events such as The Grounds.

HKOW and its surrounds are operated, managed, and marketed by Great Entertainment Group companies and affiliates. This includes continual activation, event planning, and promotions.

Reducing the cost of a ride from $100 to $20 has made the attraction accessible to the public, while event programming and free community activities have transformed HKOW into an iconic entertainment precinct.