‘Live at the Big Top presented by UBS' was designed to provide a distinctive musical experience in Hong Kong, utilising the creative setting ‘in the round’ of the circus ring. The event presented a unique and intimate music offering, featuring popular and up-and-coming artists, that would stand out in the local entertainment landscape. 

The primary objectives included creating a one-of-a-kind atmosphere for live music, promoting a diverse line-up of local and international artists, and leveraging the unconventional venue to enhance audience engagement and artist performance intimacy.