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The Ultimate Outdoor Cinema Experience
Kathryn Taylor
Senior Business Manager, Jebsen Beverage Co
(Chase Distillery, Sanpellegrino, Jim Beam)
The Grounds has been a fantastic platform for our brands. It has allowed us to engage with a premium, mass-affluent audience and give them a worthwhile brand experience, while at the same time driving volume and sales in a challenging on-premise environment. In an uncertain time for both consumers and brands, The Grounds gave us a unique opportunity to put our brands front of mind for our target consumers in a unique setting.
Hong Kong
Nov/Dec 2020 - 2024
The Grounds
Produced by Greater Bay Media Entertainment
The Grounds was first launched in 2020 to international acclaim as a COVID-responsible entertainment experience. We curated premium experiences while maintaining strict health and safety protocols, which have since been elevated by introducing additional brand partners and enhanced F&B offerings.
From a concept built around social distancing to a fully-fledged community event, we have created countless cherished memories together with our brand partners, making it a standout in Hong Kong’s event calendar.
47,000
tickets sold
152
sessions
$104M
media value
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