7s in the City captures the excitement of the Cathay/HSBC Hong Kong Sevens, bringing it directly to the heart of the city at the Hong Kong Observation Wheel & AIA Vitality Park.

Launched in 2024, in partnership with the Hong Kong Tourism Board and the Hong Kong China Rugby Union, this event offers fans the chance to experience all the live action from the Stadium on a big screen, surrounded by the city's vibrant pulse.

We recreated the stadium’s party atmosphere with music from DJs and live bands like The Wailers, while encouraging a family-friendly environment by offering engaging workshops for kids from Minisport HK and Capoeira. Creating a unique fusion of sport, music, and community spirit right in the centre of Hong Kong.